VETtrak can assist in bringing traffic immediately to your website through Pay Per Click advertising. Our scientific approach to marketing means that we can optimise for keywords and locations, and have a proprietary tool for improving ‘Click Through Rate Optimisation’
At a Glance: PPC Advertising
Suitable for: RTOs looking to grow quickly through targeted marketing and building brand association
Commitment required: 1 to 3 months to see effective results
You’ll need to have: A good quality website that your visitors can engage with
Key outcomes: increased website traffic, contact opportunities and enquiries
You may already be very familiar with Google as a robust online search engine, but did you know there are a number of Google marketing tools that are perfect for RTO businesses? Google is a lot more complex than it used to be. To get the best out of what Google has to offer you need a more in-depth knowledgebase around Search Engine Optimization (SEO). VETtrak has the right people available to make this possible.
There’s no need to do everything yourself – let our VETtrak digital team help you achieve your online goals.
We effectively manage five elements of the Google platform, which include keywords, display network, retargeting, topics-related marketing and industry-related marketing. That way you don’t have to learn about another industry trade just to be able to effectively run your business.
YouTube – TrueView
Why bombard users with ads they don’t want to see? With TrueView, you give them a choice, and it’s a win-win: Viewers see videos on YouTube they’re curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price.
A critical part of creating digital marketing packages is having a creative team at your disposal to produce the quality content to attract students to enroll with your Registered Training Organisation. At VETtrak we understand that not everybody has this kind of luxury.
Our digital team at VETtrak will develop all of the visual elements for a successful digital campaign, from static banners to video production. This will all be developed in conjunction with your company’s vision and marketing focus to ensure that you are getting the right ROI for you business
What VETtrak understands is that there is now another digital marketing world out there with engines such as Google AdWords. For example, Google AdWords now has something called the Google Display Network. Most people have probably never heard of this, have you?
Believe it or not but this doesn’t involve search engines. To put it simply, the Display Network offers another traffic source that is often much cheaper than search, has far fewer competitors, and can often generate far more qualified visitors to your website than search.
Let’s have a deeper look into how this all works. We usually combine AdWords for Search with your Google Display Network, because these searchers are typically 1-2 steps away from buying something or picking up the phone, so they’re usually highly qualified prospects. What this means for you is there’s a higher probability of a student enrolment.
But in some cases, the Display Network might be a much better fit. For example, in crowded markets such as education, search ads may cost $15 or $35 or more per click – the Display Network is much cheaper, often less than $4 per click. Less money spent here means there are more funds to grow your business in other areas.
Most businesses are obsessed with being number one in Google, but SEO and search ads can’t actually create demand, they can only harness existing demand. So if people aren’t searching for you or your products and services, being at the top of Google isn’t going to help you. VETtrak’s Marketing team understands how this works and how we can make it work for your business.
Ultimately, what does this mean for your business? With the Google Display Network you can get more eyeballs on your courses – faster, cheaper, and you can track the performance much more accurately than traditional advertising. This is where you are going to see a great return on your investment.
The last thing to learn about the Google Display Network is that there are a number of ways you can target ads. One way is by using keyword or phrase targeting, and another way is using a technique called “remarketing”. Remarketing allows you to display ads to people who’ve previously been to your site (or you can choose to specifically exclude those people from your ads) – we’ve included an example below of Lennox Institute to illustrate how this works in the real world.
So how do I get started using the Google Display Network?
Do you find that you’re replying too heavily on search engine strategy for website traffic? Do you need to diversify your traffic sources? Would you like to number of ways you can target ads on the Google Display Network? Then Google Display Network might be the perfect fit for your business.
AdWords is no longer a ‘DIY’ platform, especially when it comes to the Display Network. An incorrect setting can burn your daily budget in minutes on the Display Network.
To get started, you need to be working with an AdWords specialist. At VETtrak we have identified there is no ‘one size fits all’ when it comes to Google Marketing, therefore we have customised packages (which are flexible) to fit with your objective and budget.
Call 1800 VETtrak today to find out more about the Google Display Network.